GoMetro, Metrorail’s mobile info service, looks back on its first 30 days in action

Thirty days ago, as part of Metrorail’s “Programme of Action” initiative, Metrorail Western Cape partnered with South African technology start-up company, mobi.lity, to launch Go Metro – a digital resource for commuters to have more control in their journey when travelling on Metrorail trains in the Western Cape.

The first month has seen the mobi-site and apps firmly establish itself as a necessity in the daily commute of users. The feedback from commuters has been overwhelmingly positive, and next will be a complete app for Metrorail train services.

Go Metro allows the commuter to take control of their transport experience, by providing a mobile travel companion. The mobile website delivers train schedules, updates, announcements and other important information to the commuter – all via their mobile phone. All delays or changes to the published train schedules will be updated immediately so the commuter will always know where they stand and how to plan their movements. As safety and security is always a top priority for Metrorail, the Go Metro service will assist the commuter to plan their train travel and arrive safely at their destination.

Usage Statistics in the first 30 days:

· 19159: The number of Go Metro users in the first 30 days

· 19 200: The number of line updates done by the Mobi-Team in Metrorail’s Control Centre

· 1634: User registrations of users who want to know when we improve Go Metro

· 1150: The number of compliments, comments, suggestions, error reports or insults received via the feedback button

· The feedback was about the app and how it was performing, but also about staff giving bad service to commuters, trains that are stopped on lines, requests for special arrangements, reporting of broken windows and doors, and other matters

· 12 273: Unique users on the Mobi-site for the first month

· 6886: Unique users on the Mxit app

· 12: The number of newspapers which have featured Go Metro in their pages

· 1000: Average Trips planned per day

· 74.4%: The percentage of users that use Blackberry devices to access Go Metro

· 15h00: On average, the busiest time on the site as people plan how to get home

User Feedback:

· This is a great facility! Thank you very much Metrorail!!! Heinrich

· Like very much. Fast and useful. Like the. Next trains available. Can plan journey better. Jerome

· This mobile site is excellent and hats off to metrorail for getting this right.

· Hi GoMetro team. Well done, nice app. Just what we need. For 5 years I travelled from Stikland to Cape Town and always wished realtime information was available especially Monday mornings during the winter.

· I must tell u guys excellent service keep also very impress with GoMetro website from Melvin

· Brilliant application fast and acurate absolutely loving it 🙂

· This service is very efficient, It has come in handy and the train times are exact and up to date. I will be using this service more often. Thank you metro rail!

· I AM VERY IMPRESSED WITH “GoMetro” and welcome the futuristic thinking of metrorail.

· I am very happy for what u do for us keep up the good work

· Thanx for this effort. I really appreciate it because it helping more and i don’t have to make a free call to the transport department

Lessons Learnt:

· We thought that the mobile tool would be used by weekday commuters the most, and we tested it with weekday commuters. When we launched, the weekend schedules did not display. We spent 3 weeks on that bug, and finally sorted it out. The weekend schedule now displays properly on weekends.

· On Friday, 12th October, there were a few problems on the train lines at 07h00. At the same time, Go Metro went offline – which led to users being frustrated and feeling left in the dark. We realize that when the train system has difficulties is when Go Metro is the most valuable, so we have invested in 2 new servers which will work together in making sure that the site will always be up-and-running for commuters to access.

· We know that not everyone has a smartphone, so we are working on a technical solution which will allow users with feature phones (that cannot access the Internet) to access the train announcements and updates on their cellphones

Features coming:

· Realtime train performance information

· Full-day searchable schedules for planning

· Platform numbers for trains

· User profiles to save your favourite trains to your profile

· An anonymous CrimeStop report button

· More news, sports and entertainment content to entertain you on your commute

· The ability to check Train times just like you check your airtime balance

· A better feedback button to allow users to report poor service or defects in carriages

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Comments

  1. Metrorail should first improve their rail services before they can venture into things like gometro, I mean their service is so poor you cant believe it. how will this help us poor commuters. they trains are always later and we sometimes have to travel by taxis yet we bought monthly tickets.

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