www.findmyway.mobi will show you the way to public transport in Cape Town – and beyond

South African start-up WhereIsMyTransport has just unveiled a free transport information portal (cell-phone friendly), designed to make the lives of commuting Capetonians (and visitors of course) a lot easier.

This social initiative – called FindMyWay – has been designed by WhereIsMyTransport, a software company that to date has provided operational software to transport operators, such as MyCiti (Cape Town’s Rapid Transit system), and the Jammie Shuttle (UCT’s student transport service).

The site launched during transport month and initially containsinformation about UCT’s Jammie Shuttle, Golden Arrow Bus Services, MyCiti Bus Services, and Metrorail.

The Cape Town founders of WhereIsMyTransport, Devin de Vries and Chris King, believe that this venture will enable better ways of connecting people to their city’s public transport. After five years of developing Intelligent Transport Systems, the team recently redirected all their company’s resources to creating a one-stop information portal for all Cape Town commuters transport needs, in order to tackle the issue of decentralised and inaccessible public transport information.

Says deVries, “We will provide easy online and mobile access to everyday transport information which every commuter dreams of having at their fingertips.”

Through easily accessible public transport data, de Vries and King hope to attract more car-owners to use public transport as a sustainable daily commuting option. “FindMyWay will be what you make of it,” says de Vries. “There has already been an immense outpouring of assistance in support of its launch, with contributors providing valuable input from all around the city. This is Cape Town needs more of – social solutions to common everyday issues created by the very people who live in this beautiful city.”

Preceding the launch of FindMyWay, the start-up ran a competition for the design of its new services’ logo, and proudly awarded the winning design to the collaborative effort of two talented Cape Town designers, Dominique Abrahams and Brendon Jacobs.

The FindMyWay team has dedicated the initial website banner space to a local initiative Greenpop, whose mission is to create environmental awareness.

Find your way at http://www.findmyway.mobi

For media enquiries, please contact: devin.devries@whereismytransport.com / 0725745473

Connect with FindMyWay on Facebook and Twitter:



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